Facebook and Obituaries Meet!

Posted on May 4, 2016 by Lifesong Funerals under Uncategorized
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An obituary by definition is a news article that reports the recent death of a person, typically along with an account of the person’s life and information about the upcoming funeral. In the past, obituaries cost a family nothing as it was (and remains to be) the most read section in the newspaper. So if these notices of death are so relevant concerning local news, why do they cost so much? While I don’t have a good answer for you, I may have an alternative solution a lot of families are taking advantage of….Facebook!

Whether we admit it or not, Facebook is becoming part of our daily routine. Where people used to go strait to the local newspaper to accompany their morning coffee, we’re now holding smart phones and scrolling through Facebook. And before you say Facebook is only for young people, statistically, the largest active age group on Facebook is ages 35-54; making up 31% (56 million people) of users. Even at 55+, there are an astounding 28 million Facebooker’s! So yes, there’s a good chance Grandma’s on Facebook right now 🙂 And as we connect with people all over the country, our news is fed to us faster through social media—even obituaries!

So here’s the greatness of it….We’ve had a company Facebook page for sometime but just recently started sharing obituaries on our company page. We show the family how to find and share their loved one’s obituary through our website or Facebook page. Some families cannot spend hundreds of dollars to publish an obituary in the local newspaper. However, if your funeral home has a Facebook page, they can post it at no charge.

Worried it will not reach enough people??  For a few bucks, your funeral home can “boost” an obituary post and reach a few thousand people. You can even geo target who you want to view the post by location, age, etc. So next time you’re faced with a very large obituary charge, ask your funeral home about sharing it on social media.

Lifesong Funerals

We have nearly twenty years serving families of all backgrounds. These families turn to us in their time of need because they are aware that we are leaders in our vocation, have the highest level of integrity and are committed to providing quality service.

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